Google Analytics can help you in a lot of interesting ways sometimes. Recently I noticed my traffic had dropped to zero:
What does this mean?
- Nobody’s visiting the site
- Web server died
- Google stopped indexing my site and stopped referring links to the site.
- Sky is falling
I knew the first option wasn’t the case since I usually have a low level of “background radiation” traffic even when I’m not posting. I knew for a fact my web server was up. I checked my robots.txt file and it was fine, so WTF?
Well, after checking my page source, realized I blew away my old Google Analytics code in the WordPress Template, and the only thing that Google Analytics was reporting was the fact that I didn’t even have it installed!