I recently got the following email from Apple, asking for 15 minutes to fill out a survey:
Apple Customer Survey
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Help us develop better products for you.
Please complete the Mac survey.Thank you for your purchase of a Mac computer. Please take a moment to complete a fifteen minute survey to help us understand how to better meet your needs.
Your responses will remain strictly confidential and results will only be viewed in aggregate.
To take the survey, click on the following URL or copy it into your Web browser: [url removed]
Thank you for your participation.
Now, why should I fill out a survey you dumped into my INBOX? The email you sent provides no benefit to me, besides helping you develop better products for me. Where’s the reward in that?!
15 minutes is 15 minutes I could spend working (or blogging about an annoying survey email!). Without any incentive to fill out the survey, why would I even bother?
Update: I took the survey and they didn’t give me a single stinkin’ thing.