Referrer Spam

I saw an odd referrer URL in my log, so I checked it out. It seems that the company specializes in “referrer marketing,” which is nothing more than spam. This troubles me, however:

Q: How many weblogs can you reach?


A: We are currently reaching 55,000 weblogs, more being added every hour.

Gonzo Marketing? Smells more like a new kind of spam to me.

Anyone got a good idea how to combat this? Maybe something like checking the referer and making sure the referring URL actually contains a link to the page requested? Is trackback impervious to this attack?

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