RSS + Advertising = Win-Win
I would love to have an Amazon feed, or a Best Buy feed, or tons of other feeds. I’ll say it here and now: I’d love to subscribe to a business’ RSS feed with sales and advertisements.
Because it’s voluntary. Because I’m asking for their info, which happens to not appear in my INBOX without my permission. Because I ultimately control the feed.
With a traditional newspaper, I can’t decide what ads I want. Sometimes I get three copies of the CompUSA ad. Sometimes I get none.
With RSS, it’s a win-win situation for both the advertiser and the customer. Advertisers get people who will most likely purchase their products. Customers actually become informed, and they’re more willing to purchase things because they weren’t pissed off by the obtrusive spam or banner ads.
Think about it.
Somehow I managed to miss Matthew’s article on RSS. You know why? Because I don’t currently use an aggregator :)